5 Proven Website Lead Generation Strategies and Why They Work

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In order for a company to be successful, it needs to master a few core business strengths—not least of all lead generation. Being able to rely on a consistent crop of new clients means growing your business’ momentum and volume with new opportunities regularly.

But lead generation isn’t easy and there are dozens of lead generation strategies out there: some that work, others that don’t. With so many options, how do you know where to focus your time, energy and budget when it comes to generating new leads? It’s best to start simple, with proven lead generation tactics that are low-cost, easy to configure and offer verifiable data for gauging their success. Here are 5 of them to try:

1. Email Marketing

Email marketing is the quickest and easiest way to provide outreach to your possible leads. Often, it means tapping into a collected list of people who may already be interested in what you have to offer them. Other times, cold emails with the right incentive can be enough to pull people in.

Email marketing is often successful because it can be automated for very low costs, disseminated in bulk and, most importantly, tracked by opens, clicks and responses. This makes it easy to gauge the traction your emails are getting, even if they don’t result in immediate conversions. The best part? Email marketing can quickly be bridged into a customer outreach and retention tool!

2. On-Site Content

Having a routinely updated blog is one of the best lead generation strategies a business can have. Not only will recurring blog posts keep you up-to-date in search engine rankings pages (SERPs), they’ll boost your website’s credibility overall and provide linking opportunities that make it easier for people to find you.

On-site content is more than just a website lead generation strategy as well—it’s a sales tool, knowledgebase, FAQ opportunity and even a customer loyalty tool! Producing an original piece of content is cheap, with wide ranging impacts that can be tracked through Google analytics.

3. Use Customer Stories

Customer referrals are one of the best ways to generate new leads to your website and nothing exemplifies this quite like customer success stories. Reach out to your satisfied customers and get them to share a testimonial—then, use that testimonial for marketing purposes. Share it on social media, via email, on your blog and more, to attract interest from potential leads who may be looking for a reason to take the plunge and become a customer.

4. Paid Ads

Google and Facebook are the two biggest ad serving platforms online today, and both provide ample opportunity for you to market your website. For pennies on the dollar, you can target niche keywords and customers with the right messages, making yourself well-known within the circles you’re trying to appeal to. paid ads aren’t the sexiest website lead generation strategy, but used properly, they can be one of the most successful.

Pair your ads with landing pages, use the right language and keywords, run ads at peak times and set the right budget, for starters. Hitting on these few points will drive traffic and conversions, helping you boost your lead generation prospects.

5. Start a Referral Program

People love to talk. Rewarding them for telling their friends about your website is one of the easiest ways to generate buzz and keep leads coming through the door. The reason referral programs work so well is because you’re letting customers sell your business for you! Your cost per acquisition is whatever the referral reward is and every customer brought in allows you to expand your customer retention efforts to maintaining these new conversions. It’s a practice with a high success rate and relatively low cost.

Looking for website lead generation strategies that you can deploy today and start reaping the benefits of tomorrow? Give any of the above 5 suggestions a try and keep a close eye on your capture and conversion rates!

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