Overview
Cadence Packaging Group is a Minneapolis-based company that specializes in custom packaging for retailers.
Paper shopping bags, plastic pags, reusable bags, folding boxes, rigid boxes, pouches... There's no packaging problem their experts can't solve!
As such, they needed a website that would showcase their superior packaging capabilities.
In keeping with Cadence's clean-and-simple brand aesthetic, we employed a minimalist design with lots of white space. Large images make a bold statement on the homepage and product pages, conveying the "lifestyle" of retail packaging (the homepage) and positioning Cadence's actual product (product pages).
A custom infographic captures the company's tight, end-to-end logistical process and a blog serves up the latest industry news as well as showcases the "creative muscle" Cadence can flex to make a packaging program truly memorable.
by Tara Loftus