If you expect your business to thrive in the modern marketplace, you must have a high-performing, professional web presence.
Components of a Professional Web Presence
Also called “user experience”, good design is beautiful, effortless and smart. It should resonate with your target audience and make them want to act by clicking into more content, making a purchase or contacting you.
Development is the line-by-line coding required to achieve the user experience you see online. It can be achieved using third-party platforms or built from the ground-up.
To compete online, your website needs to rank well for the search terms your customers type into Google or other search engines to find you. This is called search engine optimization (SEO). Once they find you, your content should spur them to action.
There are certain things required to have a web presence at all, namely a domain name, hosting and a way to manage your website content. We manage all these moving parts for you so you can focus on your business.
Your web presence is not only your website but also how you show up in Google, how you drive traffic to your website and how you measure return on investment of all of these efforts.
Most small businesses need help developing a strategy for having a professional web presence, one that reinforces their company values and keeps evolving with their business.
Curious how your web presence is doing right now? Take our Web Presence Checkup to find out!