To determine the ROI on your web design and development investment, you must measure website performance - a.k.a. results!
We help clients with the following aspects of this process:
Defining and regularly measuring you key performance indicators (KPIs) is an important part of your digital strategy. Without them, marketing decisions are more or less like shooting in the dark.
Examples of KPIs
- Amount of visits to your website
- Amount of products sold
- Revenue generated from online sales
- Amount of contact forms submitted (leads)
We can sit down with you and help define your KPIs by analyzing your goals and business strategy.
The next important step is to set up measurement of those KPIs on your website. Some complex KPIs may require additional programming or integration with a third-party product, but usually it’s a pretty straightforward task.
We can also create a custom dashboard for you in Google Analytics so you can log in get a snapshot of how your website is performing at any time. These dashboards contain one or more "widgets" that give you an overview of the dimensions and metrics you care about most a.k.a. the KPIs you defined as part of your online strategy.
Once measurement tools are in place to collect data, you have to analyze it and do something with that analysis. Too often businesses get to this stage and don’t use their analytics to make decisions. Typically the result of analysis is a series of improvements/tweaks that keeps your web presence fit and strong.
As you can see, effective measurement and analytics is an ongoing cycle of consulting, implementation and action. You want to work with a company who understands your business so you can work together to grow it.