Responsive web design is mobile-friendly web design that makes your website look great on mobile devices and rank higher in mobile search results.
How It Works
Responsive web design is a web design and development approach aimed at making the viewing experience of a website optimal on any device - computer, tablet and smartphone. This is achieved by having the website elements - navigation, text, images - reorganize themselves based on the size of the user's device.
Why It Matters
Mobile devices are so prevalent these days you should definitely count on people visiting your website from tablets and smartphones, no matter what industry you're in. If you are considering building a website or redeveloping an existing site in the near future, a mobile-friendly web design should be part of the conversation.