Digital marketing strategy is like having a fitness plan for your website. We help you get started, gain traction and maintain your results over time.
A successful web presence is more than just a website. It’s how you optimize your online presence to differentiate yourself from your competition and convert visitors into customers.
This is the goal of good digital strategy and it’s comprised of many parts that intersect, such as:
Google and other search engines will rank your website higher in search results if they see you as a trustworthy source of information. This means accurate, complete and compelling content for your website that is updated regularly. We can help you develop a content strategy that will run like a well-oiled machine. Examples of professional content writing we’ve done include Cadence Packaging Group and Synergy Products.
Search Engine Optimization (SEO)
Besides the actual content on your website, there are technical aspects to consider to optimize your website for Google and other search engines. Leveraged en masse and correctly, these tactics will help you get found online, meaning more traffic to your website (with the “right” kind of visitors) and a better conversion rate for your business.
Search Engine Marketing (SEM)
If you’re looking to drive more traffic to your website, a key component of your digital marketing strategy should be search engine marketing a.k.a. promoting your website by increasing its visibility in search results primarily through paid advertising. We can help you set up, monitor and manage your paid search campaigns so that you’re getting - and seeing - the maximum return on your investment. Read a Search Engine Marketing Case Study
Social Media Marketing
Today, consumers expect two things from brands: 1) to find them online via a search engine; and 2) to be able to share about their experience via social networks. It’s important that your web presence takes into account both experiences. We’ve addressed search engine optimization (SEO) above, but our digital marketing consultants can also help you determine the right social mix for your business including Facebook, Instagram, LinkedIn or YouTube.
Whether you’re a retail store selling directly to consumers or provide services in a business-to-business environment, you need to keep in front of your target audience. Using email marketing is a great vehicle for this. We help clients get started with third-party tools like Constant Contact and Mail Chimp as well as create high-impact HTML emails that drive conversions.
Most of us are marketing in our local area. Our digital marketing consultants can help you set up your business to be optimized in map applications and local search results, focused to ZIP Code and city. We are also a Trusted Agency for Google Virtual Tours. These 360-degree virtual tours are a great way to showcase your space online and drive more customers to click and discover you.
Feeling overwhelmed about how to put it all together for your business?