Overview
Blue Line Gear is a provider of custom designed knives, multi-purpose tools and other tactical accessories. They came to us for an e-commerce website that would position their variety of products in an effective way and, in short, sell more of them!
We built a website that does the following:
- Features well-organized product categories and subcategories to ensure users can find what they are looking for quickly and easily
- Allows users to shop by brand
- Integrates Blue Line Gear's Facebook and Twitter activity
- Utilizes YouTube videos on the homepage and for as tutorials for specific products
- Allows certain products to be tagged as "New," "Unique," "On Sale" and "Ryan's Pick" (owner's recommendation)
Now Blue Line Gear has a website that sells their products as much as the owners do.
by Tara Loftus
